These five numbers summarize all traffic since data collection began for the current cycle: how many people visited, how many took an action (got directions, saved a coupon, etc.), what percent that is, how much came specifically from Instagram, and how many distinct devices visited.
A map of your actual sale locations. Mint pulsing markers mean someone is browsing that location's page right now (within the last 30 minutes); violet static markers mean no recent activity. This does NOT track where visitors are physically located — phone IP location is unreliable. Click any marker for details.
Where your visits are coming from, based on link tags and referrer data. Facebook and Instagram are detected from share-link parameters in the URL; Google is currently not being tracked by request. This is total visits, not conversions.
How well each platform's traffic actually converts, not just how much traffic each one sends. Matched the same way as iOS vs Android -- by linking a click's IP back to a pageview from that same IP.
For each location: how many visits came from Facebook vs Instagram, how many total conversions happened there, and the resulting conversion rate. This shows which locations are converting well regardless of which platform sent the traffic — it's a location-level pattern, not strict per-visitor attribution.
Total visits split by phone operating system, plus how many of those visitors went on to take an action. Conversion numbers only count clicks logged after IP tracking was added — they'll fill in over the next several days.
Total visits and conversions across all locations, grouped by day. The mint highlight marks whichever day currently has the best conversion rate — not just the most visits, but the best ratio of visits that turned into an action.
For each location, which hour of the day (CT) gets the most conversions. The leaderboard ranks your top 8 locations by total conversions and shows each one's single hottest hour.
Counts visitors who did two or more of: got directions, saved a coupon, added to Google Calendar, or added to Apple Calendar. These are your most engaged visitors — a side metric only, not tied to conversion %.
IP addresses showing up across multiple days or multiple city pages — a pattern real one-time customers don't usually show. Some are normal (e.g. Facebook's own preview-fetching servers) — mark those Safe once identified. Others may be worth a closer look.